J.Crew Resurrects the Scoop-Back Swimsuit…As Requested!

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by Jenni Avins on April 7, 2014

If you’ve followed this blog (or just known me) for any length of time, you know my search for the perfect swimsuit has for years been unrelenting. It turns out, all I had to do was ask the right person: Jenna Lyons. Last August, I wrote an open letter to Ms. Lyons, J.Crew’s beloved creative director, pleading for the resurrection of J.Crew’s scoop-back tank suit of the 1990s. That letter was published on the Cut, as was Ms. Lyons’ reply, hinting my wish may indeed be granted. Judging by an ad in this week’s edition of New York Magazine, it has!

I’m presently out of town due to a bit of a family emergency, so I was cheered to see the ad pictured above, compliments of Cut contributor Kat Stoeffel. (Thanks, Kat!) The ad reads: “Dear Ms. Avins, your wish is my command…within reason — xo Jenna.” And the caption at right: “The scoopback tank, resurrected from the archives.” Hooray! I can’t wait to get my hands on an issue — and a swimsuit — for closer examination. It looks like Jenna and her team at J.Crew nailed it, and I am so grateful. Even sweeter that my big sister, who shared all those swimsuits of the ’90s with me, is over from Australia to relish the victory. Jenna and J.Crew, thank you. I look forward to celebrating this all summer.


“Calendar Girls,” 2010
“Summer Swimsuit Search,” 2010


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