Swimsuits and Transparency

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by Jenni Avins on August 23, 2013

Okay, today’s title is a bit of a misnomer. This post is not about see-through swimwear, but rather a roundup of a few recent pieces. The first was an open-letter I wrote to J.Crew design director Jenna Lyons, pleading for the return of J.Crew’s classic scoop-back tank swimsuits, like those that used to fill a drawer I shared with my older sister in the ’90s. (I’m sure this is just how we looked in them, too.)

Imagine my surprise when I received a personal reply from Ms. Lyons, assuring me that she too, missed the old style, and a resurrection was underway. Thrilling! Maybe an old-fashioned letter would have had a similar effect, but to my mind, this exchange (published on the Cut) was basically what the internet was made for. If you want to follow me down the endless swimsuit rabbit hole, here’s a (slightly dated) video you can watch about it, and you can read on here.

In another exciting development, the WSJ Off-Duty section ran a story last weekend about fashion brands making transparent production practices part of their identity, spotlighting companies like Everlane, Honest By, Of a Kind, and Zady–which will be launching early next week.

I had actually ordered a pair of reasonably-priced leather sandals and a sleeveless poplin blouse from Everlane the day before this story ran, and I am really happy with both purchases. I think it’s great that Everlane is proudly making China part of their story, rather than using the country’s name as shorthand for poor-quality production, as has sadly been the case in the fashion industry. I wore my sleeveless blouse today and felt crisp, stylish, and minimal. I’m looking forward to shopping more with Everlane, and can’t wait to see what’s in store for fall from Zady. For the dwindling days of August, I’ll stick with my swimsuit and sandals.

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