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What Would Levi's Do?

by Jenni Avins on January 15, 2010

Jeff Jarvis is constantly asking us, What Would Google Do?  Now, as Google threatens to leave China, this piece in today’s WSJ finds a precedent in Levi’s tenuous trade relationship with the country, comparing this moment to the denim company’s exit in 1993 . (They have since returned.) From the article:

“If you look at the Levi Strauss and Google situations,it’s important to see there are similarities but there are differences,” said Sharon Hom, a spokeswoman for the group Human Rights In China. “The impact is much bigger today because it is making it into a public debate in China. Not everyone needs a pair of jeans but everyone needs information.”

So is Google the new Levi’s? Is information the new denim?

Where does that leave information about denim?

{ 1 comment… read it below or add one }

jenni avins January 15, 2010 at 4:27 pm

Me again: A reader sent this article over Twitter, lamenting Levi’s production practices in Turkey.
http://www.kotiscileri.org/kategori/english

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